If you're an avid fan of the Chrysler brand, you probably know a thing or two about Mopar, who has been an important partner with Chrysler's parent company FIAT.
The Specialty Equipment Market Association Show, also known as SEMA, will be taking place in Las Vegas soon. The Chrysler Group will be customizing 20 of its models with Mopar parts and showing them off in a special exhibit that will take up 15,300 square-feet.
Why has the Chrysler brand focused so much on its Mopar division? CEO and President of the Mopar, Pietro Gorlier, says, "With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization."1
Along with customized, quality Chrysler parts, Mopar brought a lot of firsts to the industry like:
- Vehicle-information apps
- Digital owner manuals
- In-Vehicle Wireless charging for portable devices
- In-Vehicle Wi-Fi
- Electronic Vehicle Tracking Systems
- wiTech some of the above listed technology
- wiAdvisor factory-connected tablet for vehicle diagnostics
The Mopar brand is becoming an important addition to the Chrysler group. If you want to learn about how you can equip your vehicle with Mopar parts, check out their site: www.mopar.com. You can also always talk to our parts experts in person to get their opinion, Action Auto is located at 220 East main Street in Sidney, Montana and we look forward to seeing you soon!
Source: 1 http://media.chrysler.com/newsrelease.do;jsessionid=0F05EA623A8912D0820F33B23351B24C?&id=14940&mid=1
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